Roland Releases Schedule for #909 Day Celebration

Music festival meets product launch-a-palooza with DJ Pierre, Ian Pooley and others.

Roland has been building for weeks ahead of a huge celebration coming tomorrow. Today they cracked open the window to let just a little more light in.

#909day is the hashtag under which the iconic Japanese gear manufacturer is promoting a 24 hour music festival, launches for more than 30 product debuts and artist profiles, spanning 8 cities around the globe and including artists from DJ Pierre to Ian Pooley.

Roland just released the schedule for #909day. We’ve added artists where availabile, though the details are still being kept heavily under wraps. They will be alternating between rebroadcasts, product launches and performances all day long on All times are Pacific Daylight Time (i.e., West Coast US):

9pm – Thursday
Dance DJ Category: Product A (Auckland) (909 Celebration)
Artist: SHASH’U

3am – Friday
Keynote speech from Jun-ichi Miki, CEO and Representative Director of Roland (Tokyo)

3:10 am – Friday
Drums & Percussion Category: Product 1 (Tokyo) (Unleash)

3:30 am – Friday
Amplifier Category: Product A, B, C, D
Effects Category: Product A (Tokyo) (Breakthrough)
Artist: Robert Marcello

4:10 am – Friday
V-MODA and Roland join forces (Tokyo) (V-MODA)

4:30 am – Friday
(Rebroadcast) Dance DJ Category: Product A (909 Celebration)
Artist: SHASH’U

5:00 am – Friday
(Rebroadcast) Keynote speech from Jun-ichi Miki, CEO and Representative Director of Roland (Tokyo)

7:10 am – Friday
(Rebroadcast) Drums & Percussion Category: Product 1 (Tokyo) (Unleash)

7:30 am – Friday
(Rebroadcast) Amplifier Category: Product A, B, C, D
Effects Category: Product A (Tokyo) (Breakthrough)

8:10 am – Friday
(Rebroadcast) V-MODA and Roland join forces (Tokyo) (V-MODA)

8:30 am – Friday
(Rebroadcast) Dance DJ Category: Product A (909 Celebration)
Artist: SHASH’U

9:00 am – Friday
Piano & Keyboards Category: Product E, F (Paris) (Unleash)
Artist: Samuel Garcia

9:30 am – Friday
Piano & Keyboards Category: Product B (Paris) (Unleash)
Artist: Fabio Picchi

10:00 am – Friday
(Rebroadcast) Drums & Percussion Category: Product 1 (Tokyo) (Unleash)

10:20 am – Friday
(Rebroadcast) Amplifier Category: Product A, B, C, D
Effects Category: Product A (Tokyo) (Breakthrough)

11:00 am – Friday
Drums & Percussion Category: Product A, J (Brussels) (Unleash)
Artist: Michael Schack
Artist: Craig Blundell
Artist: Heidi Joubert

12:00 pm
Synthesizer Category: Products B, C, D (Berlin) (909 Celebration)
Artist: Mathew Jonson
Artist: Ian Pooley
Artist: A Guy Called Gerald

1:00 pm – Friday
(Rebroadcast) Keynote speech from Jun-ichi Miki, CEO and Representative Director of Roland (Tokyo)

1:10 pm – Friday
(Rebroadcast) Drums & Percussion Category: Product 1 (Tokyo) (Unleash)

1:30 pm – Friday
(Rebroadcast) Amplifier Category: Product A, B, C, D
Effects Category: Product A (Tokyo) (Breakthrough)

2:10 pm – Friday
(Rebroadcast) V-MODA and Roland join forces (Tokyo) (V-MODA)

2:30 pm – Friday
(Rebroadcast) Dance DJ Category: Product A (909 Celebration)
Artist: SHASH’U

3:00 pm – Friday
(Rebroadcast) Piano & Keyboards Category: Product E, F (Paris) (Unleash)
Artist: Samuel Garcia

3:30 pm – Friday
(Rebroadcast) Piano & Keyboards Category: Product B (Paris) (Unleash)
Artist: Fabio Picchi

4:20 pm – Friday
Synthesizer Category: Product A (Toronto) (909 Celebration)
Artist: John Leimseider
Artist: Amin Bhatia
Artist: Solvent

5:00 pm – Friday
Dance DJ Category: Product A (V-MODA) (909 Celebration)

5:30 pm – Friday
(Rebroadcast) Drums & Percussion Category: Product A, J (Brussels) (Unleash)
Artist: Michael Schack
Artist: Craig Blundell
Artist: Heidi Joubert

5:30 pm – Friday
(Rebroadcast) Amplifier Category: Product A, B, C, D
Effects Category: Product A (Tokyo) (Breakthrough)

7:00 pm – Friday
Piano & Keyboards Category: Product A
Dance DJ Category: Product A, B, C
New Categories: Product A
Video Switcher Category: Product A (Los Angeles) (Unleash) (909 Celebration)
Artist: DJ Trayze
Artist: Josh Stevens featuring Thurz
Artist: DJ Pierre

8:00 pm – Friday
Special Session with New Products (Los Angeles) (Breakthrough) (Unleash) (909 Celebration)

9:30 pm – Friday
Special DJ Performance (Los Angeles) (Unleash) (909 Celebration)