Beatport Amplify

Beatport has announced that they will begin selling “sponsored” banner positions on their homepage for prices starting at $2000.

The program, called Beatport Amplify, was announced during the Amsterdam Dance Event but hasn’t been widely reported prior.

The figures originally appeared on this page from site Sweet’n’Low Digital Media and Music Service. Prices range from $2000 for “Genre Featured New Release Position 9 or 10” up to $4000 for “premium homepage placement”, though these are only “opening” prices, as the slots will be “secured via bidding auction (like on Ebay)”.

The existence of the Beatport Amplify program was confirmed by Beatport’s incumbent CEO Matthew Adell last week during a Reddit AMA discussion (screenshot below). Adell claims that many partners asked for the advertising display service and points out that each paid placement slot will be marked as “sponsored”.

“We are doing this out in the open,” Adell writes, “knowing that some folks may be concerned, but we decided transparency with the community is vital.”

Photo from sweet-n-low

 

  • 60hz

    selling music aint bringing in enough dough? Or are they going to use this new found revenue to subsidize sales and drop their prices… LOL – yeah i know… riiiiiigggghhhhtttt

  • 60hz

    selling music aint bringing in enough dough? Or are they going to use this new found revenue to subsidize sales and drop their prices… LOL – yeah i know… riiiiiigggghhhhtttt

  • frecklebandit

    Its getting tougher in the music biz!!

  • frecklebandit

    Its getting tougher in the music biz!!

  • Tjen

    So many things will come from this. None of which will be good for the music

  • Tjen

    So many things will come from this. None of which will be good for the music

  • OOvAh

    It’s obvious labels and artists have already been doing this as the ‘featured’ pages and top 10 lists have been dominated by the same names for some time. Most of the time the music isn’t even that unique or is of higher quality than others who might not be able to afford that promotion. If a label is posting on Facebook their track is #4 on a BP top 10 genre page and the post is only getting 1 or 2 likes something doesn’t add up…who’s buying the music?

  • OOvAh

    It’s obvious labels and artists have already been doing this as the ‘featured’ pages and top 10 lists have been dominated by the same names for some time. Most of the time the music isn’t even that unique or is of higher quality than others who might not be able to afford that promotion. If a label is posting on Facebook their track is #4 on a BP top 10 genre page and the post is only getting 1 or 2 likes something doesn’t add up…who’s buying the music?

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